Are you ready to get creative?

We’re giving you the chance to design a unique flap pattern for your very own iconic Barney. Our product team at Melbourne HQ will make your vision come true and you’ll be the ‘one and only’ lucky owner.

Crumpler’s first bag began at the sewing machine of Stuart Crumpler’s grandmother back in the early 90’s. Your first bag can start here!

We’ve already shared Barney’s original pattern and instruction pack in our Crafternoon series (link here), but we get that sewing is not for everyone.

If you really enjoy the idea generation process, and you are keen to put a concept together, send us your best shot for a chance to win. We’ll make it happen! You don’t have to be an experienced designer or have amazing drawing skills. Just chose your preferred technique to visualize your idea (sketch, photo-retouch, collage, etc) and tell us why you think you’ll rock that creation.

1. Visit our website to download the Barney flap pattern(*) for your easier reference (link here)

2. Create an annotated sketch/image of your flap, digitally or by hand

3. Send it to on/before 11:59 pm on Sep 30th 2020 (please ensure your email is within 10mb)

Of the entries submitted, five will be shortlisted by Crumpler to win a prize. There are five prizes available in this competition: one main winner prize, and four shortlisted prizes.

Main winner prize

The project with the higher number of votes(*) based on Crumpler’s top 5 selection will win:

• An exclusive ‘one on earth’ Barney messenger, built to last in our studio at Melbourne headquarters

• AU$500 Crumpler reward voucher to spend at any of our AU stores

Shortlisted prizes

Balance four shortlisted entrants will win:

• AU$200 Crumpler reward voucher to spend at any of our AU stores


Crumpler will notify by email the five entrants who make the shortlist of their success by 5:00pm AEST on Wednesday 7th October 2020.

After social contest voting has ended by 5:00pm AEST Wednesday 14th October 2020, the main winner will be announced, and results will be published.

The competition winner and each of the shortlisted entrants will be notified of their success in winning their respective prizes by email.

Crumpler will take no responsibility if any of the shortlisted contact details are incorrect or incomplete or a winner cannot be contacted.



Entry into the Design-A-Flap-Comp is deemed acceptance of these Terms and Conditions.

• This competition is being run by Crumpler Pty Ltd and is open to Australian residents aged 18 years or older. Anyone is welcome to participate, unless you or a close relative work for Crumpler AU.

• The Competition commences at 9am AEST on Sunday 6th Sep 2020. Entries close at 11.59pm AEST on Wednesday 30th September 2020. Entries received outside of the competition period will not be accepted and will be deemed to be invalid.

• The time of entry will be deemed to be the time the entry is received by Crumpler and not the time of transmission by the entrant.

• The competition prizes are as described, and no cash or other alternatives will be given. If you cannot use the prize, we can’t exchange it for cash. Our Crumpler lifetime warranty will apply to all products purchased using the reward voucher, but products cannot be returned for cash.

• By entering the competition, you give us the right to publish your project alongside your first name and location (city only) on our website and social media. You are also agreeing that we can add you to our newsletter mailing list (if you’re not already on it!). Your personal data will be used solely as set out in these terms and conditions.

• If for any reason this competition is unable to be run as planned (including any technical failure), Crumpler reserves all rights to cancel, terminate, modify or suspend the competition.

• The shortlisted entries will be selected by Crumpler management based on skill. Chance plays no part in determining the winner.