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Collaborations are an incredibly important part of our continuing evolution at Crumpler.
Not only do they give us the opportunity to reach new audiences and learn new ways to do what we do, they also allow us to work with brands that we believe share our ideals - creating high quality products with an attention to detail and passion to innovate.
Our latest collaboration with boutique Melbourne cycle apparel brand Pedla is a perfect example of this.
Born in the burgeoning start-up hub that is Collingwood’s School House Studios, Pedla’s founders Justin Abrahams and Marcin Wojcik saw a need in Melbourne’s unique cycling landscape for high-quality and stylish cycling apparel. Using the highest quality Italian and Swiss made fabrics, Pedla create stunning cycling apparel that is the best on market today.
Much like Crumpler over 20-years ago, Pedla has been moulded by the unique and passionate Melbourne cycling scene. And it is truly unique.
This city sprawls from the windswept flats in the west to the steep and misty Dandenong Ranges in the east. The smooth winding roads along Port Phillip Bay are a weekend warrior’s dream while the narrow streets and cobbled alleyways of Melbourne’s CBD and inner north require a skilled hand to navigate. It’s a city made up of several distinct cycling biomes, yet Melbournian cyclists tackle them all with confidence and ease.
While descending down the 1 in 20, or zipping from the office in Southbank to a meeting on Johnston street, or grabbing a Sunday morning coffee in St Kilda, Melbourne cyclists uphold two key values - performance and style.
Pedla create truly beautiful cycling apparel without skimping on quality. These are products which are highly engineered, made using the best quality materials available and adorned with stunning colour-ways and patterns.
The goal for our collaboration was to create a series of bags and accessories that sync our two brands together seamlessly. Stylish and bespoke while also being highly functional and purpose driven.
The Pedla X Crumpler ProPedla is a roll top backpack perfect for those who choose to cycle to work but pack a lot into their day.
The Pedla X Crumpler Squid Pocket is a lightweight rope strapped backpack better suited to those who pack light when peddling from A to B.
And the Pedla x Crumpler Wallet is a water resistant small pouch, perfect for every rider.
Both bags sport the camouflage print and seven 3M reflective dots synonymous with Pedla products.
The limited edition Pedla X Crumpler collaboration is available in-store and online now.