Collaborative projects are an important part of our journey and encourage unity.
Our latest collaboration, Crumpler x AO, takes inspiration from Melbourne’s renowned laneways, artwork found on the tennis grounds, and serves up our signature designs and functionality.
The fabric colour palette has been thoughtfully chosen to reflect various elements of the AO surrounds. The light grey Zinc is reminiscent of sunscreen used throughout the long hot summer days and the striking Bluestone matches the court surface of the iconic Rod Laver Arena, Cantaloupe signifies the seasonal summer fruit in Australia and Graffiti echoes the mural found at Court 3 at Melbourne Park.
“We are very excited to be collaborating with the AO for the second year in a row, this wouldn’t be possible without the ongoing support from the AO team and the overwhelming response we received from last year's premier collection ” - Adam Wilkinson, Chief Executive Officer at Crumpler
The range includes the Vis Compact and Squid Pocket backpacks, the Minikin and the Stash cross body bags, the Shape of Character messenger and the Tate tote.
The collaboration is available at our courtside pop-up space, online and in selected stores. The pop-up space draws on characteristics unique to our home city, reflecting and merging the city’s industrial architecture, shades of blue, boutique retail and deconstructed graffiti laneways.
Crumpler x AO Minikin $79
“The AO attracts a large international crowd and we want to give them a piece of the event and Melbourne to take away with them and use forever ” - Valeria Fioretti, Head of Design at Crumpler
Shop the the exclusive five vibrant colours online here.
Also available at Crumpler stores across Australia.