Behind the Campaign | Interview with Tré Koch

Behind the Campaign | Interview with Tré Koch


NAME // Tré Koch

JOB TITLE //
Photographer / Creative Director
BASED // London - Dubai - Australia
SELECTED CLIENTS // i-D AU, Dazed and Confused, Lazy Oaf, Aaizél, Vogue China & Crumpler of course : )
SOCIALS // @trekoch @go__see



CAN YOU EXPLAIN WHAT A TYPICAL WORKING DAY IS LIKE?
Well there is no ‘typical’ working day for me as every day is so different. But usually I start my day with a litre of water, an oil pull and a cold shower. I would have woken up to multiple text messages, emails and whatsapps from around the world - so I would reply to all of those (of course). I would then make my way to wherever I am shooting on the day and get the creative juices flowing with some killer beats. After shooting, I would most likely then finish off at Yoga, Pilates or Barre followed by a home cooked vegan meal of choice with good company.


HOW DO YOU PREPARE FOR A SHOOT?
I tend to study the brand I am shooting before jumping on set. I like to see what has been done in the past so I can get a feel of the brands identity. I then mood board up some visuals and plan out in my head the kind of story I’d like to make.



HANNAH, LIZZY, VALERIA, ANNABELLE & MINO | IMAGE Stevie Hatz


HOW COLLABORATIVE IS YOUR JOB?
Extremely. Every shoot is a team effort. So collaboration is everything. Especially since meeting my partner and fellow creative @raoulalejandre who I collaborate with on almost everything.



STYLIST HUGH STEWART | IMAGE Stevie Hatz


WHAT INSPIRES YOU?
Most of my inspiration comes from nature. Mother Nature is the greatest artist and I am continuously in awe of it.


ANY SIDE PROJECTS OR HUSTLES?
Not quite the side hustle as it’s quickly becoming my life, but I am the director of @go__see which is a boutique model agency that looks after unique talent. It’s my other passion and I absolutely love it.



MINO W/ ZIRCON BACKPACK | IMAGE Stevie Hatz


FAVE CRUMPLER BAG?
The luggage because I’m consistently travelling.


LASTLY, ANY WORDS OF WISDOM?
Never take anything personally, and always do your best.



MODELS STEVE & MINO | IMAGE Stevie Hatz


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TRE KOCH
www.trekoch.com // photographer
www.go-see.com.au // director
www.artfactorymgmt.com // agency