This season, we move the focus inside to the realms of self-appreciation and wellness.
The desire to feel good drives the season and inspires the market.
As our consumption habits and ideals move away from products and toward invaluable life experiences, with wellness tourism growing more than twice as fast as traditional tourism, we demand more from what we call “ours”.
It’s this branch of mindfulness that allows us to break free from the stressful trappings of the modern world and find inner peace and gratitude in the world around us.
Our priorities shift rapidly – giving us renewed motivation to take care of ourselves and one another.
The freedom of interaction among different types of people encourages easier acceptance of diverse lifestyles and embrace greater individuality.
Coming Soon: Sprout Backpack - Black
Times of constant critical data and influx of prescriptional standards cause us to look inwards.
We fix ourselves before approaching a wider network. The calm after the storm of everyday life builds a search of reassurance and comfort.
In JFM we look for mindfulness that serves in an attainable everyday lifestyle. We create a wellness network built upon joy and not judgement.
For Crumpler, this means finding strong, familiar fabrics in textured marles and lofts twills. We find strength in the cool stoic surface of veggie leather. Colours have a mending and healing quality through Vanilla and Ginger. These are spliced with changeable, vibrant colours of the mood stone in Flint and Coffee Blush, against the strong Night Sky blue light of a strange new world.
Print takes shape as a mysterious layered camouflage of the earth’s components through the Mineral Print.
Photographer: Tré Koch @trekoch
Stylist: Hugh William Stewart @hughwilliamstewart
Hair & Make up: Nadine Muller @nadinemullermakeup
Model: Mino Wu @mingatitz
Model: Steve Fernando @steve_fernando
Photography Assistant: Stevie Hatz @stevie_hatz
Styling Assistant: Annabel Sloane @annabelsloane