After months of hard work, endless sketching, dozens of repeat viewings and countless meetings; our biggest ever collaboration launched in-store and online.
The process of growing a plant involves so much more than seeds, dirt and water. You need knowledge, passion and a love to see things thrive.
No one knows this better than Jason Chongue and his partner Nathan Smith, the founders of The Plant Society in Collingwood.
These two incredibly passionate and welcoming green-thumbs launched The Plant Society in August 2016 with the aim of promoting open conversations about gardening and design. They hosted “Plant Socials” out of their home in Melbourne’s inner-north, encouraging locals to bring their plants, share their knowledge and expand their gardening horizons.
Since then they have opened a permanent store, become the go-to plant installation team for several retailers, restaurants and businesses around Australia, written a book and helped us release our limited-edition Cactus print.
We got to sit down with Jason and Nathan and talk to them about their passion and what’s next for The Plant Society
The Plant Society has been born from a passion for design and plants, but also to create a plant community, or as we like to call it, a ‘plant social network’. We began by launching a curated plant event that incorporated plant sales as well as an approachable social network for new plant enthusiasts to ask questions about indoor gardening. One thing led to another and now we have our permanent location in Collingwood.
Our goal is to nurture and preserve rare and interesting plant species for future generations and share the knowledge and skills required to grow them with our community. By celebrating plants and all things green, we hope to establish a knowledge bank of skills and techniques that can be enjoyed by all plant enthusiasts, whatever their skill level.
Since launching over a year ago we have evolved tremendously. What began as a monthly Plant Social, bringing together plant enthusiasts, is now a permanent plant shop that services both retail and commercial clients. We now offer a retail experience, plant styling - curation, and plant maintenance.
Collingwood offers an immense sense of community that was highly important when we launched The Plant Society. We had to find the right location and positioning ourselves alongside Mina-no-ie carried through our values. We’ve always envisaged The Plant Society as a reinterpretation of the traditional corner store, a space where you can just come in for a chat with our team and us.
We’re excited to be launching our first book – Plant Society: Create an indoor oasis for your urban space – released on the 1st November 2017! We’ll also be traveling to Sydney and Adelaide before the end of the year for some plant pop ups and workshops.
As part of our ongoing plant curation of commercial and residential spaces, we’ll be working on some unique concepts.
Our collaboration with Crumpler for the Fitzroy window has been inspired by the cactus print itself. We draw inspiration from fields of cacti and use Prickly Pear cuttings sourced from an urban backyard to create a simple backdrop for the new cactus print range. As always, we love using greenery to accentuate man made forms.